Vera Wang going Mass Market

Our thoughts on the first day of class were pretty open-minded. We had a interesting debate about Vera Wang and her new clothing line that's suppose to launch in Kohl's stores. Some of the thoughts stated in class were it would help her increase awareness among all types of shoppers. Others stated that she would lose crediability among her loyal customers because her name won't be so exclusive anymore! What are some of your thoughts about this?