I have noticed that Halloween is not only a big holiday for children but for adults too! When I was younger I saw costumes that reflected just a few characters such as pumpkins, witches, ghosts, and clowns. There are more costume selections that are offered now. Adults have decided to join in on this holiday by having costume parties, and dressing in character on their jobs. Halloween has become a day of advertisements for many brands and celebrities. I saw several people dressed up as celebrities. Some people might have dressed as celebrities because they are fans, or they just wanted to poke fun. While others noticed different costumes, awareness and reinforcement of a particular person or a product was developed at that moment. So whether you thought about it or not you gave your character great publicity as you went out last night which was a great benefit for the various brands!!
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