I learned some specific points that make advertisements effective:
- they are understandable
- they have recall & recognition
- relates to the target market
Tuesday, October 23, 2007
Advertisements......How Effective Are They?
Today in my intergrated marketing class we disscussed ad messages and their effectiveness towards consumers. As we observed several commercials we were able to determine the different messages that brands were trying to reveal to consumers. My favorite commercial that we watch was the "Magic of Macy's-Morning". I enjoy watching this commercial because Macy's does an excellent job of telling the consumer about the different brands that they have at their department store. Many department stores offer different name brands, but Macy's will be the first to "pop" in my head because of this commercial. You can view the commercial at: http://www.youtube.com/watch?v=7Ud92ZLccrY
I learned some specific points that make advertisements effective:
I learned some specific points that make advertisements effective:
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3 comments:
Advertising is extrememly effective towards consumers. Just take a look at my closet, haha. You can see the effects with your own personal experience. I saw a Chilis Ad on television the other day and it made me want to go eat lunch there.
I agree that they Macy commercials are really effective and draw the consumers attention by using celebrities with high recognition.
Mary Jones
I definitely feel Macy's did a great job in their Holiday commercial targeting to all different markets. I have just recently seen the commercial on T.V. and it really captures my attention because of all the celebrities and the humor placed in the ads. I feel this ad will be very affective and get a lot of different shoppers in the store for the Holidays.
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