Three Things Successful Firms Offer Customers

When you walk into your favorite discount, clothing or grocery store you might not consciously think about why you go there so often. The reason why you might go to a particular store on a regular basis is because they offer at least one of the selling factors that a successful firm must provide to consumers. As you read the following factors think about which best relates to some of your favorite stores!!

• Something Different: Whether we realize it or not we want to be different. Sometimes original and common items are just broing. Successful firms have learned that consumers desire things that are unusual or exclusive. Urban Outfitters is agreat example of a clothing store that offers different clothing that shows creativity and vinatge styling. Some grocery stores like Harris Teeter offers different types of cheese, wines, and breads that other grocery do not have.
• Something Better: When customers become disastified with a product or service they immediatley look for something better. A firm can observe their competition and offer the same service or product with an extra benefit. Firms can also promote the idea that they should be chosen by having sale promotions and the same products that others offer but with a higher quality.
• Something Cheaper: Consumers like to save money, so many firms have become successful with promoting the idea that they are cheaper. A discount store such as, WalMart has done an excellent job with positioning their company as the best place to go when you want something cheap. Firms usually make a large profit when their known for low prices because they recieve high volume of consumers.

Which firms can you think of that advertises the idea of being something different, better, or cheaper?