The fashion bible known as, Vogue is looking for new customers so they decided to promote their brand in India. Vogue wants to encourage guilt-free consumption for consumers in this country.The magazine is going to be 400 pages that includes ads from Gucci to Louis Vuitton.
If the brand succeeds there will be great potential for growth because the population is constantly increasing in this country.
The obstacle that Vogue might face is the consumption of magazines in India. According to figures from the Audit Bureau of Circulation, about 6 million people subscribe to magazines out of a population with over a billion. Vogue has to market this brand so well that the consumption rate for magazines will increase. They should put there magazines in places where their target market goes to on a regular basis. The cover of the magazine can promote more people to become interested if they see someone who is very influential in their society on it.Vogue has a lot of work to do in India to make sure that they will become a successful magazine. What kind of marketing ideas do you think will help with the success of India's acceptance to Vogue?
If the brand succeeds there will be great potential for growth because the population is constantly increasing in this country.
The obstacle that Vogue might face is the consumption of magazines in India. According to figures from the Audit Bureau of Circulation, about 6 million people subscribe to magazines out of a population with over a billion. Vogue has to market this brand so well that the consumption rate for magazines will increase. They should put there magazines in places where their target market goes to on a regular basis. The cover of the magazine can promote more people to become interested if they see someone who is very influential in their society on it.Vogue has a lot of work to do in India to make sure that they will become a successful magazine. What kind of marketing ideas do you think will help with the success of India's acceptance to Vogue?
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