In America some of the top consumers are between the ages of 8-12 , known as tweens. Tweens are usually able to persuade their parents to buy them things that they want. In the clothing retail market there are some mixed messages sent out to this age group concerning what type of clothing that should be worn.
Some retailers have clothes that are considered to be too sexy for young girls. For example you are able to find thongs and breast pads in a tween store. Wow, what dad wants to buy their little girl such intimate apparel?Graphic tees are very popular with some negative logo designs printed on them. Having this type of material for tweens might encourage them to act as an adult. At this age you may want to feel mature but you should still enjoy your childhood. There is no anticipation to becoming an adult if you can purchase the same things that they can!!
Another issue for the clothes that are targeted to this market is "baby stuff". Some of the apparel looks like it is designed for a two year old but made in the size for a nine year. Although a tween is still young they are two old to act like a baby so they should not look like one.
There is an issue for creating appropriate clothes for this age group. Right now the clothes are from one extreme to the other. To help this problem designers should take the time to study this age group behavior and design the "right" clothing. Maybe there can be a variety of more graphic tees that have positive and relative logos on them, and other types of clothing made that parents would feel comfortable when buying for their child.
Some retailers have clothes that are considered to be too sexy for young girls. For example you are able to find thongs and breast pads in a tween store. Wow, what dad wants to buy their little girl such intimate apparel?Graphic tees are very popular with some negative logo designs printed on them. Having this type of material for tweens might encourage them to act as an adult. At this age you may want to feel mature but you should still enjoy your childhood. There is no anticipation to becoming an adult if you can purchase the same things that they can!!
Another issue for the clothes that are targeted to this market is "baby stuff". Some of the apparel looks like it is designed for a two year old but made in the size for a nine year. Although a tween is still young they are two old to act like a baby so they should not look like one.
There is an issue for creating appropriate clothes for this age group. Right now the clothes are from one extreme to the other. To help this problem designers should take the time to study this age group behavior and design the "right" clothing. Maybe there can be a variety of more graphic tees that have positive and relative logos on them, and other types of clothing made that parents would feel comfortable when buying for their child.
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